AWBrand&Co is bringing its highly anticipated pop-up store back to Mall of Africa this December, offering a festive shopping experience that celebrates South Africa’s leading female entrepreneurs.
For the first time, AWBrand&Co is offering a hybrid shopping experience. Shoppers can browse the pop-up store’s carefully curated selection online and collect their purchases in-store. This innovation aims to make holiday shopping even more convenient while maintaining the tactile joy of in-person retail.
AWBrand&Co pop-up visitors can enjoy:
// CEO and Founder of AWBrand&Co., Nomndeni Mdakhi
The pop-up will feature beloved returning brands alongside fresh, exciting additions. Visitors can expect to see favourites like:
Lazy Makoti by Mogau: Renowned for authentic culinary creations.
Bona by Wenzy: Celebrated for its exquisite eyewear.
Nalaah by Makori: Offering luxurious yet accessible sleepwear.
BOH AT HOME by Noni: Your go-to for premium pantry essentials.
This year’s line-up also includes debut appearances from:
• Supported Shapewear by Palesa: Empowering women with confidence and comfort.
• Eyare by Lerato Kgamanye: Redefining elegance with locally designed everyday wear.
• Sitota by Yvette Gayle: Handcrafted luxury candles that elevate any space.
• Jody Rose by Vika: Chic and modern rose designs to celebrate life’s finest moments.
Each brand embodies AWBrand&Co’s commitment to intentional living and highlights the remarkable talent within South Africa’s entrepreneurial community.
AWBrand&Co remains steadfast in its mission to support female entrepreneurs, especially as women lead nearly 40% of businesses in Africa yet contribute only 13% to its GDP. By creating platforms like this pop-up store, the initiative provides visibility, access, and community support, fostering a culture of empowerment and innovation.
Every brand featured in the pop-up tells a story of resilience and creativity, inspiring shoppers to embrace intentional living through their choices. From luxury candles to functional shapewear, the products on offer are carefully curated to blend beauty, utility, and meaning.
Mall of Africa, known for its world-class shopping experience, provides the perfect backdrop for this celebration of local talent and craftsmanship. The AWBrand&Co pop-up store transforms traditional retail into an immersive, interactive event that celebrates South Africa’s female entrepreneurs while offering shoppers a festive journey through The Art of Living Well.
The pop-up runs throughout December at SOOK Mall of Africa, with in-store options ensuring all shoppers can experience the magic. Whether you’re looking for the perfect gift, an inspiring community, or simply a memorable retail experience, the AWBrand&Co pop up store at Mall of Africa is the place to be this holiday season.
