Spring is all about fresh starts, and this September, Mall of Africa is inviting shoppers to discover a whole new way to shop for fashion with Unlock Your Style Palette, an interactive style experience designed to help shoppers find the colours and styles that suit them best while shopping at one of South Africa’s leading fashion destinations.

Running from 4 to 13 September, the campaign celebrates Mall of Africa’s unrivalled fashion offering, featuring many of the country’s most sought-after local and international fashion brands, as well as a number of exclusive retailers and unique fashion services.

What if you could discover, in under three minutes, the colours that make you look your best? At the Digital Box, shoppers can enjoy a complimentary AI-powered colour analysis and walk away with their own personalised style palette, opening up a fresh way to explore fashion this spring. From clothing and accessories to beauty, the experience will help shoppers discover new shades, find inspiration for their wardrobes and shop the season with greater confidence. And with the chance to win exciting prizes along the way, there’s even more reason to give it a try.

Discover your perfect colour palette

Colour analysis helps identify the shades that naturally complement one’s complexion. With a personalised palette as a guide, it becomes easier to discover new styles, experiment with different looks and choose clothing and accessories that work beautifully together, helping shoppers refresh their wardrobes and up their style game.

Once complete, shoppers will receive a QR code linking them to the Mall of Africa website, where they can browse products from participating stores that match their recommended colour palette, making it easier than ever to shop with confidence while discovering the season’s latest looks. The experience is complimentary and requires no booking, making it an easy addition to a day of shopping.

Shop your style and win

Unlock Your Style Palette doesn’t end with personalised fashion advice. Shoppers who spend R500 or more at any participating store during the campaign period can stand a chance to win a share of R20 000 in Mall of Africa shopping vouchers, with four winners each receiving R5 000. Entering is easy, with three ways to take part: scan the QR code at the Digital Box after making a purchase, follow the competition link on the Mall of Africa website after browsing the featured products or complete a manual entry at the Information Desk or Digital Box.

This campaign arrives at Mall of Africa as Spring/Summer collections land in stores, making it the perfect timing for shoppers to refresh their wardrobes with colours, silhouettes and accessories that suit both the season and their personal style.

The Digital Box will be open daily from 10am to 8pm.

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