PEP customers are budget-conscious and make purchase decisions that allow their families to live with dignity and pride. PEP aims to be the friendliest and most trusted retailer for this market, offering wanted products and services at the lowest possible prices.

In addition to its core product range, PEP continues to evolve to meet changing consumer needs. PEP HOME has opened up market access to value-for-money homeware, while PEP CELL ensures that customers are able to stay up to date with communications technologies – on budget, of course.

The PAXI parcel distribution service creates a valuable in-store addition to the overall PEP experience. It offers the lowest price for sending a parcel from one PEP store to another. This also gives shoppers the chance to save time and money.