Created in 2011, Rookie USA is a kids only, a multi-branded premium retail destination that is based in South Africa. Ranging from apparel to accessories to footwear, Rookie USA offers South African consumers a collection of iconic international brands including Converse, Nike, Jordan, Hurley and Levis. Rookie USA caters for South African children aged 0-20, and provides a complete premium kid’s retail experience.

Supported by a seamless omnichannel experience Rookie USA is global, local and social.