At YDE we are all about local brands. South African designers creating unique pieces that mix the best of our culture with all the latest international catwalk trends. Our lineup of SA talent are handpicked for their individuality, creativity, and the stories they want to tell through their ranges. Each and every designer that forms part of our fold have their own sense of style, and that’s why we are able to offer rails that are filled with every trend and every look you can imagine.
YDE exists to showcase the creative talent of up-and-coming clothing, footwear and accessory designers in South Africa.

We provide emerging designers with an established platform where they can exhibit and sell their bespoke merchandise. Our clothing and accessory ranges and brands are original, sexy and expressive, and cater to a fresh and trendy customer-base who has a keen eye on local and international fashion trends.