MAXHOSA AFRICA is a global luxury brand established by Laduma Ngxokolo in 2010, with the aim of evolving the Xhosa aesthetic. Originally inspired by traditional Xhosa beadwork patterns, motifs and colour, which have been reinterpreted into modern fashion and other lifestyle products. MAXHOSA AFRICA ultimately showcases the beauty, culture, authenticity, vibrancy, distinctiveness and ideology of the African continent.