Denim. It’s our passion. It’s in our blood. But we are not just another denim brand. We’re RAW. Since 1989, we have been pushing the boundaries of denim design, manifesting our own future of denim.

Hardcore Denim is the philosophy that pushes us to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet.