Era by DJ Zinhle is a South African fashion-accessory brand founded in 2012 by the renowned DJ, author, and mother, DJ Zinhle. Originally established as a timepiece-focused brand, Era has since grown into a diverse collection of sophisticated and stylish accessories, catering to women who embody strength and ambition.

The brand is built around the empowering philosophy that our time is now—encouraging women to seize the present moment in their journeys to achieve their dreams. Era’s products serve as both a fashion statement and a daily reminder of this inspirational message.

Recognizing the profound value of time, Era’s journey began with watches as its foundation. Watches symbolize growth and the things we cherish most, aligning perfectly with the brand’s mission to celebrate life’s milestones and personal evolution. From this strong base, Era has expanded to offer a variety of accessories, each reflecting the same sense of purpose and elegance.

Era by DJ Zinhle continues to inspire women to conquer their paths with confidence and style.