Edgars is a prominent department store and leading retailer in Southern Africa, renowned for its wide selection of clothing, footwear, textiles, and accessories. Historically, the store offered a variety of products, including clothing, shoes, homeware, and beauty items. Under new leadership, Edgars has recently shifted its focus toward mass-market fashion and beauty products, aiming to cater to a broader consumer base with more accessible and trend-forward offerings. This strategic change positions Edgars as a key player in the region’s fashion and beauty retail landscape.