News ArticleLet's #TurnThePage!
JOHANNESBURG, July 24, 2019 - Today, international advocacy organisation Global Citizen announced #TurnThePage, a two month reading activation to encourage South Africans to donate books to communities in need, and promote a culture of reading in the country that currently doesn’t have one. In partnership with Mall of Africa, Exclusive Books, and Nal’ibali, #TurnThePage is part of Global Citizen’s Raise the Grade campaign, which urges government, businesses, and Global Citizens to prioritise quality education for the youth of South Africa.
To kick off the campaign, Global Citizen is launching a pop-up library in the Mall of Africa in Waterfall City, which will serve as the main book donation hub for the public. The activation will culminate in a large-scale book drive during the weekend of World Literacy Day, Saturday, 7 September, 2019, and, together with partners, Global Citizen will ensure that donated books are distributed to underserved communities.
Thato Noinyane, Campaigns Manager for Global Citizen, said, “We are thrilled to work alongside Mall of Africa, Exclusive Books, and Nal’ibali to encourage reading in South Africa. Fostering literacy, library access, and a culture of reading is central to improving education outcomes and ending extreme poverty. We hope every South African will pick up or donate a book to help us #TurnThePage this winter.”
The #TurnThePage campaign will celebrate literacy, and create meaningful improvements for South African children. Studies show that 62% of South African learners do not have access to school libraries, and 60% of South Africans live in households without a single book.
To learn more about #TurnThePage, visit www.globalcitizen.org. HHH
About Global Citizen
Since the first Global Citizen Festival in New York in 2012, Global Citizen has grown into one of the largest, most visible platforms for young people around the world — calling on world leaders to honour their responsibilities in achieving the United Nations Sustainable Development Goals, and ending extreme poverty by 2030. Global Citizens have generated commitments and policy announcements from leaders valued at over $37.9 billion, that are set to affect the lives of more than 2.25 billion people. The organisation has taken its action-based model to South Africa, Australia, India, the United Kingdom, Germany, Belgium, and Canada, and created a platform for activists to learn about the issues they care most about, take action, and earn rewards for doing so. By taking action and helping us achieve the UN Sustainable Development Goals, Global Citizens are rewarded with free tickets to our music festivals and other cultural events around the world, spanning sport, theatre, comedy and music.
About Mall of Africa
Located in the heart of Waterfall City, Mall of Africa, which received the 2019 Sunday Times Generation Next Award for the ‘Coolest Mall’, delivers a compelling life-style experience in a Mall that reflects, architecturally, the iconic landscapes and geological phenomena of Africa.
This ultra-premium retail showcase was opened on 28 April 2016 and offers access to over three hundred retailers, many of which are flagship stores. Mall of Africa constantly strives to push the boundaries of innovation, technology and originality in order to create a unique shopping experience for visitors. It has fast become one of the top go-to locations for a full shopping and lifestyle experience and stores in the Mall range from well-known local names such as Woolworths, Browns the Diamond Store, Mr Price and Cape Union Mart to international luxury brands including Emporio Armani, Superdry, Hugo Boss, Michael Kors, Paul Smith, Versace and more.
Increasingly the Mall of Africa has become the preferred host for a range of lifestyle and leisure events, including being the official host of the 2017 Mercedes Benz Fashion Week in Johannesburg, the National Antiques & Decorative Arts Faire and the third edition of the Africa Art Collective. At Mall of Africa, shoppers can also look forward to a number of fabulous new stores - often the first landing of global brands on South African soil - and enjoy incredible restaurants and numerous events throughout the year.
Owned in a joint venture by Attacq (80%) and Atterbury (20%), Mall of Africa is South Africa’s largest shopping Mall ever built in one phase, offering over 130 000m2 of retail space organised into uniquely identified court areas made for easy shopping navigation, as well as exceptional access, location and visibility. Perfectly situated between Johannesburg and Pretoria, Mall of Africa is a visual, social and economic anchor within Waterfall and is becoming a dominant super-regional Mall, located off Allandale in Waterfall City.
For further information please contact:
Marie Schreuder | Marketing Manager | Mall of Africa | Tel: (010) 596-1470
OnPoint PR | Tlhogi Ngwato | firstname.lastname@example.org